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Kool-Aid launches dye-free, sugar-free electrolyte packets to boost sales and modernize its brand.

Market News
13 May 2026
CNBC
View Source
Bullish
pluang ai news

Kool-Aid, owned by Kraft Heinz, is introducing electrolyte packets without artificial dyes or sugar to attract consumers seeking affordable, everyday hydration. This launch is part of Kraft Heinz's strategy to revitalize its iconic brands amid a decade-long sales slump by offering fresher, more relevant products. The new Kool-Aid Hydration line, available in three flavors, targets young adults and is priced lower than competitors like Gatorade and Liquid I.V. Kraft Heinz is investing heavily in innovation to meet consumer demand for healthier options and plans to phase out synthetic colors by 2027.

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