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Hybe shares plunge over 16% despite record Q2 revenue, hit by lower profit margins from concert earnings.

Company Fundamentals
29 Jul 2026
CNBC
View Source
Bearish
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Hybe, South Korea's largest K-pop agency, saw its shares drop over 16% following its Q2 results that showed record revenue and operating profit driven by BTS concerts. However, the stock decline was due to profit margins falling short of expectations, as concert revenue, though high, has lower margins because more earnings go to artists. Analysts expected higher-margin merchandise sales to lead growth but concert earnings dominated, reducing profitability. Despite this, brokerages remain positive, citing upcoming concerts and merchandise sales, plus growth from new groups and the return of NewJeans, which should support future earnings.

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