Pernod Ricard stock drops nearly 70%, pressured by US-EU trade tensions and margin concerns.

Pernod Ricard faces renewed pressure amid ongoing US-EU trade disputes, contributing to a nearly 70% stock decline over recent years. While lower profit margins partly explain the drop, the extent of the decline seems excessive. The company's dividend could be at risk if profitability challenges continue, though this risk is already factored into current valuations. Short-term stock pressure is expected to persist, but further downside appears limited. A potential merger with Brown-Forman could have strengthened Pernod Ricard's market position, but no such deal has materialized yet.