Chili's Grill & Bar has updated its popular Baby Back Ribs by offering meatier portions with up to 50% more ribs and a new caramelized barbecue sauce crust. To celebrate, they collaborated with Grammy-winning artist Lizzo, who co-wrote and co-produced a fresh remix of the iconic Baby Back Ribs jingle, including a new verse and a flute solo. The campaign blends Chili's classic energy with Lizzo's unique style, aiming to engage both longtime fans and new audiences. The new jingle versions are available on YouTube, and Chili's rewards members can enter a giveaway for signed merchandise and gift cards. This refresh highlights Chili's commitment to evolving its menu while honoring its brand heritage.
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