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Hollister teams with Gigi Perez to reimagine Green Day’s classic for graduation campaign

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26 Mar 2026
GlobeNewsWire
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Bullish
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Hollister, a division of Abercrombie & Fitch Co., collaborated with singer-songwriter Gigi Perez to release a live recording and music video of Green Day’s "Good Riddance (Time of Your Life)" for its graduation campaign. The video, featuring real high school seniors from Hollister’s community, celebrates milestone moments and nostalgia tied to senior year. Alongside the music release, Hollister launched a "Time of Your Life" product collection with apparel and accessories themed around graduation. The campaign aims to blend Y2K culture, music, and fashion, with interactive in-store events planned in select U.S. locations starting April 4, 2026.

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