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eBay posts strong Q1 growth but warns of slower momentum in H2 2026

Company Fundamentals
30 Apr 2026
Proactive Investors
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eBay reported a 14% organic growth in gross merchandise volume (GMV) in Q1 2026, driven by strong sales in motor parts, fashion, and electronics. The company expects up to 10% GMV growth in Q2 but faces concerns over a significant slowdown in the second half of the year due to fading marketing efficiencies and normalization of bullion sales. Despite raising its full-year GMV growth forecast to 7-7.5%, analysts at Jefferies remain cautious, noting limited long-term growth visibility and modest margin expansion. eBay plans to reinvest gains into product development and marketing to support strategic priorities like C2C commerce and eBay Live.

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