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KFC launches global brand refresh with new menu, restaurant designs, and expanded beverage options

Market News
15 Jun 2026
Fox Business
View Source
Bullish
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KFC is rolling out a global brand refresh that includes new menu items, redesigned restaurants, and updated branding to strengthen its position in the competitive chicken market. The initiative will reach over 34,000 locations worldwide, introducing more than 20 new sauces and expanding boneless chicken offerings. The company is also expanding its beverage platform, KWENCH by KFC, with drinks like boba refreshers and milkshakes becoming permanent in some markets. New restaurant designs aim to create modern, hospitality-driven experiences, starting with locations in Texas and Dubai. The rollout begins in the UK and Ireland, with plans to expand to the US, Australia, and other markets through 2026.

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