Coupang rated Strong Buy for its logistics edge and automation driving margin growth and market defense.

Coupang is rated Strong Buy due to its robust logistics infrastructure and adoption of automation, which are boosting its profit margins and helping it maintain market share. The company's Product Commerce division achieved 8.4% margins and $2.485 billion adjusted EBITDA in FY25. While investments in Taiwan, Eats, and Farfetch currently lower overall profitability, these are expected to become future growth drivers as trends improve. With a strong membership program, solid net cash position, and a $27 price target, Coupang presents an undervalued opportunity for long-term growth despite regulatory and competitive challenges.