Zeta Global expands OpenAI ad partnership, boosting revenue and raising 2028 targets.

Zeta Global has expanded its exclusive partnership with OpenAI to manage OpenAI's advertising operations, unlocking a significant revenue stream and supporting its ambitious 2026–2028 revenue goals. In Q1 FY26, Zeta reported a 50% year-over-year revenue increase and a 21% rise in average revenue per user for its largest customers. The company also raised its full-year guidance while reaffirming its 2028 targets of $2.3 billion in revenue and a 25% EBITDA margin. Despite some short-term volatility and margin pressures, the partnership strengthens Zeta's market position and growth prospects, leading to a positive buy rating from analysts.