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BTS's Seoul comeback concert boosts local economy and marks Netflix's first global live music stream.

Market News
22 Mar 2026
Benzinga
View Source
Bullish
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BTS held a major comeback concert in Seoul after four years, drawing tens of thousands of fans and boosting the city's economy. The free event was tightly controlled for safety, reflecting lessons from past crowd incidents, and was streamed live on Netflix to 190 countries, marking Netflix's first global live music broadcast. BTS, having completed their military service, are resuming full-group activities with a tour planned across the U.S., Europe, and Asia. Netflix is expanding its investment in South Korea's live entertainment scene, leveraging BTS's global popularity to grow its live event offerings.

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