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On-chain collectibles market hits $290M in July 2026, driven by tokenized physical cards and gamified packs.

Market News
23 Aug 2026
CoinMarketCap
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Bullish
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The on-chain collectibles market, which links NFTs to physical graded cards stored in insured vaults, reached $290.3 million in transaction volume in July 2026. This market has evolved through three waves, from digital-only NFTs to licensed collectibles, and now physically backed tokens that provide real-world value. Popularity is fueled by strong returns, nostalgia, and easier access through platforms like Fanatics Collect and Jupiter, which offer gamified pack mechanics and institutional investment options. The sector shows rapid growth from $11.7 million in January 2025 to hundreds of millions in mid-2026, with notable sales like Logan Paul's $16.5 million Pikachu card and large-scale pack sales. Investors can participate by buying specific cards, opening randomized packs, or engaging in card-backed lending, signaling a maturing market that may renew broader NFT interest.

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