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Abbott launches campaign with John Stamos urging adults 45+ to use Cologuard for easy colon cancer screening.

Market News
24 Mar 2026
PRNewsWire
View Source
Bullish
pluang ai news

Abbott has introduced a new campaign featuring actors John Stamos and Jodie Sweetin to encourage adults aged 45 and older to undergo colorectal cancer screening using the Cologuard test. The campaign highlights the importance of early detection, especially as colorectal cancer rates rise among younger adults, and promotes Cologuard as a convenient, noninvasive home screening option. With a high detection rate and FDA approval, the test aims to reduce cancer deaths by making screening accessible and less awkward to discuss. Abbott continues to support colorectal cancer prevention with innovative testing solutions like Cologuard Plus, improving early diagnosis and patient outcomes.

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