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Global campaign uses 2026 soccer event to fight human trafficking with major partners and sports stars.

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23 Mar 2026
PRNewsWire
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It's a Penalty has launched its largest campaign ahead of the 2026 global soccer tournament across the U.S., Mexico, and Canada to raise awareness of human trafficking affecting 50 million people worldwide. The campaign partners with airlines, hospitality, transportation, and media companies, plus soccer ambassadors, to educate the public on recognizing trafficking signs and provide tools for reporting and support. Activities will include training frontline staff, myth-busting, and distributing educational materials at airports, hotels, and fan venues. This initiative aims to protect vulnerable groups during major events and create lasting community vigilance against exploitation.

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