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BrewDog launches UK-wide summer campaign with beer giveaways and football watch parties

Market News
27 May 2026
Na
View Source
Bullish
pluang ai news

BrewDog, part of Tilray Brands, is rolling out a major summer campaign across the UK tied to the global football tournament. The campaign features a "Win a Year of Beer" contest with special cans hidden in over 2.8 million packs at major retailers, plus match-day watch parties at BrewDog bars with special events, food, and exclusive beers. This multi-channel effort aims to boost BrewDog's presence in retail, bars, and digital platforms, creating a festive atmosphere around football and craft beer. The campaign runs through June and July, engaging fans with promotions, merchandise, and interactive experiences.

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