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Kaltura launches AI avatars combined with PathFactory's ChatFactory for smarter buyer engagement online.

Market News
21 Apr 2026
GlobeNewsWire
View Source
Bullish
pluang ai news

Kaltura has introduced a limited beta of a unified conversational AI solution that merges PathFactory’s ChatFactory platform with Kaltura’s photorealistic Agentic Avatars. This integration creates an intelligent, face-to-face digital engagement experience that adapts in real time to visitors, guiding them through content discovery, product education, and lead conversion seamlessly. The solution uses AI to personalize interactions based on visitor data and behavior, enhancing engagement beyond traditional chatbots with rich media and multilingual support. This innovation aims to transform digital buyer journeys by providing a comprehensive, adaptive, and human-like interaction on websites and apps.

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