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Jefferies sees a strong turnaround at Diageo with a 30% upside and strategic shift to RTD growth.

Analyst Insights
19 Aug 2026
Proactive Investors
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Bullish
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Jefferies maintains a 'buy' rating on Diageo with a 2,200p price target, signaling about 30% upside from current levels. The latest annual report reveals a strategic shift from focusing on single brands like Guinness to a broader portfolio approach, emphasizing ready-to-drink (RTD) products as a key growth area. Changes in the pay scheme aim to reward strong performance, with targets requiring 12% compound earnings growth, potentially driving significant share price gains. Cost-cutting efforts continue, focusing next on senior staff reductions, supporting the company's turnaround plan.

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