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JD Sports raises dividend 20% and launches £200m buyback after resilient year despite tough market.

Company Fundamentals
07 May 2026
Proactive Investors
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Bullish
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JD Sports reported a 10.5% revenue increase to £12.7 billion for the year ending January, driven by acquisitions, though like-for-like sales fell 2.1% due to UK weakness offset by growth elsewhere. Profit before tax fell 7.7% to £852 million, slightly above estimates, while free cash flow rose 36% to £462 million, enabling a 20% dividend hike and a £200 million share buyback. CEO Régis Schultz highlighted a resilient performance amid difficult markets and expects muted demand ahead, focusing on product, customer experience, and cost control to meet new cash flow and shareholder return targets for 2027.

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