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IREN acquires Awaken to boost global brand and marketing strategy amid expansion.

Company Fundamentals
18 May 2026
Not Specified
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Bullish
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IREN Limited has acquired Awaken, a creative and media agency, to strengthen its brand awareness and marketing as it expands globally. Awaken, previously IREN's external marketing partner, will now operate in-house with key team members, including CEO Chris Parker, joining IREN. This move supports IREN's growth across North America, Europe, and APAC, aiming to build a globally recognized brand aligned with its expanding AI Cloud platform and customer base.

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