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Home/News Feed/IREN acquires Awaken to boost global brand growth and marketing strategy.

IREN

$58.17

+$3.82 +7.03%

IREN acquires Awaken to boost global brand growth and marketing strategy.

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Company Fundamentals

18 May 2026

GlobeNewsWire

View Source

Bullish

IREN Limited has acquired Awaken, a creative and media agency that has been its lead marketing partner, to enhance its brand awareness as it expands globally. Awaken's senior team, including CEO Chris Parker, will join IREN to lead brand and marketing efforts. This move supports IREN's growth in North America, Europe, and APAC, aiming to build a strong global brand aligned with its expanding AI Cloud platform and customer base.

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