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Walmart bets on fast-growing retail media to offset slowing sales and boost profits

Market News
18 Aug 2026
PYMNTS
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Neutral
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Walmart's investors are focusing on its retail media business, Walmart Connect, to drive profits amid slowing same-store sales growth, which dropped to 4.1% in the latest quarter. Walmart Connect's revenue surged 44%, the fastest since its 2023 launch, fueled by customer data from Walmart's membership program. This ad platform helps brands target shoppers and contributes a third of Walmart's operating income with high profit margins. Analysts expect continued strong growth in Walmart Connect despite a forecasted dip in overall sales growth below 4%. This shift highlights Walmart's strategy to maintain margins and compete with Amazon's larger ad business while consumers remain cautious with spending.

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