Chinese cosmetics brands now hold nearly 60% of the global beauty market, driven by innovation and R&D.

Chinese domestic cosmetics brands have captured nearly 60% of the world's second-largest beauty market by investing heavily in scientific innovation and R&D. Yatsen Group, a leading Chinese beauty company, has invested about $100 million since 2020 to shift from price competition to technology-driven excellence. This transformation reflects changing consumer preferences favoring efficacy, safety, and scientific credibility. Yatsen's global innovation strategy and collaborations with top institutions support its ambition to lead in beauty innovation worldwide, with successful international expansion in Southeast Asia and Japan.