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Disney ends $1B deal as OpenAI shuts down Sora text-to-video app featuring Disney characters

Market News
24 Mar 2026
Deadline
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Bearish
pluang ai news

Disney's $1 billion investment deal with OpenAI has ended as OpenAI announced it is shutting down its Sora text-to-video app, which featured licensed Disney characters. The three-year agreement allowing OpenAI to use characters from Frozen, Star Wars, and Marvel was expected to launch fully this spring but has now been canceled. Disney expressed respect for OpenAI's decision to exit the video generation space and emphasized ongoing efforts to responsibly engage with AI technologies. Users of Sora will receive updates on preserving their work and app timelines as OpenAI shifts priorities away from video generation.

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