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Generic semaglutide drugs launch in India at up to 80% discount after Novo Nordisk patent expires

Market News
23 Mar 2026
CNBC
View Source
Bearish
pluang ai news

Novo Nordisk lost patent protection for its semaglutide weight-loss drug in India, prompting at least five Indian drugmakers to launch generic versions priced up to 80% lower. This price war challenges Novo's market share in a crucial market with high diabetes and obesity rates. Novo has responded by cutting prices and partnering with local firms to maintain its lead. The entry of generics is expected to impact Novo's sales in India, but the company’s strong brand and distribution network may help it retain significant market share despite the competition.

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