Fidelity leads Bitcoin banking adoption, outpacing Goldman Sachs, JPMorgan, and Citi in digital asset services.

Fidelity tops Strategy's Bitcoin Banking Adoption Index with a 71% score, leading major banks like Goldman Sachs, JPMorgan, Morgan Stanley, and Citigroup, which scored around 43-45%. The index measures adoption in Bitcoin trading, custody, and digital asset products, highlighting Fidelity's early and extensive crypto services since 2018. While traditional banks are closing the gap with new crypto initiatives, Fidelity remains the clear leader. The growing competition and tokenization projects could reshape the landscape as banks expand their digital asset offerings, potentially increasing institutional Bitcoin adoption and integration with traditional finance.