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Imperial Brands buys US nicotine pouch maker Black Buffalo for $150M to boost smokeless product range

Company Fundamentals
27 May 2026
Proactive Investors
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Bullish
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Imperial Brands PLC announced it will acquire US nicotine pouch company Black Buffalo for at least $150 million to expand its tobacco-free product offerings. Black Buffalo, based in North Carolina, produces tobacco-free nicotine pouches made from leafy greens and pharmaceutical-grade nicotine, targeting adult consumers. This acquisition strengthens Imperial Brands' position in the growing US oral nicotine market and complements its existing Zone brand. The deal includes deferred payments based on Black Buffalo's future performance and aligns with Imperial's strategy to invest in smokeless nicotine products amid declining cigarette use, without affecting its share buyback program.

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