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illumin and Audience Acuity partner to enhance audience intelligence and campaign performance in digital advertising

Market News
30 Jul 2026
GlobeNewsWire
View Source
Bullish
pluang ai news

illumin Holdings Inc. and Audience Acuity have formed a strategic partnership to integrate Audience Acuity's deterministic identity intelligence into the illumin platform. This collaboration allows marketers to build and activate trusted audiences more efficiently, improving campaign precision and reducing acquisition costs by over 50%, while increasing click-through rates by more than four times. The partnership initially targets the U.S. market and aims to provide marketers with better audience data and measurement capabilities as AI reshapes digital advertising.

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