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Companies lose $29M yearly by failing to act fast on customer needs, IBM and Adobe offer AI-driven solutions.

Market News
21 Apr 2026
PRNewsWire
View Source
Bullish
pluang ai news

New research from IBM and Adobe reveals companies lose an average of $29 million annually due to slow responses to evolving customer expectations. The study highlights the importance of real-time orchestration—connecting data, decision-making, and delivery—to anticipate customer needs and improve satisfaction. IBM and Adobe are collaborating to provide AI-powered tools that help businesses act quickly on customer intent, boosting retention and marketing ROI. Industry-specific strategies for airlines and healthcare aim to streamline customer experiences and reduce operational waste.

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