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IBM hosts immersive Masters Tournament event with AI golf simulator in NYC

Others
02 Apr 2026
PRNewsWire
View Source
Bullish
pluang ai news

IBM is hosting a unique Masters Tournament viewing experience in Madison Square Park, New York City, from April 9 to 12. The event features live tournament coverage, an AI-powered golf simulator replicating an iconic hole, and Masters-themed food and merchandise. This initiative highlights IBM's ongoing use of AI technology to enhance fan engagement, including new features like Masters Vault Search and enhanced Hole Insights. The event offers golf fans an interactive way to enjoy the Masters alongside innovative digital tools.

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