Huggies launches 'Natural Born Fighters' campaign celebrating NICU babies' strength and supporting families.

Huggies has introduced the 'Natural Born Fighters' campaign to highlight the resilience of NICU babies and support their families and caregivers. The campaign features stories like Derick Hall, a former NICU baby who overcame a 1% survival chance to become a football champion, and includes specially designed preemie diapers for NICU babies. Huggies encourages public support through social media engagement, pledging donations to the Derick Hall One Percent Foundation. This initiative coincides with Mother's Day and National Nurses Week, emphasizing care and hope for NICU families.