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Home/News Feed/Home Depot targets pro contractors to boost growth amid flat home improvement market
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Home Depot targets pro contractors to boost growth amid flat home improvement market

Market News
21 Apr 2026
PYMNTS
View Source
Bullish
pluang ai news

Home Depot is shifting focus to professional contractors and builders to drive growth in a stagnant home improvement market affected by high interest rates and rising remodeling costs. Pros already represent $90 billion of Home Depot's $165 billion sales, but the company aims to capture more of the $700 billion pro market by enhancing delivery services and acquiring wholesale distributors. Recent acquisitions, including SIMPL Automation for faster fulfillment, and companies in roofing, drywall, and HVAC, support this strategic shift toward more durable pro customer spending. This move reflects a structural change in Home Depot's business model, emphasizing longer project cycles and contractual work over traditional DIY customers.

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