Hollister launches fall denim campaign with popstar Freya Skye, featuring limited-edition products and tour sponsorship.

Hollister, a division of Abercrombie & Fitch, has launched its women's fall denim campaign featuring rising popstar Freya Skye. The campaign highlights self-expression and versatility, with Freya embodying the brand's message "Made for this Moment." Beyond the campaign, Hollister will sponsor Freya's North America and European tours, release limited-edition denim products, and host exclusive in-store events. The collection offers trendy, comfortable styles starting at $49.95, available in stores and online now.