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Hisense unveils AI-driven global growth strategy, boosting smart home tech and sports marketing.

Market News
21 Jul 2026
PRNewsWire
View Source
Bullish
pluang ai news

Hisense announced a new global growth strategy centered on artificial intelligence (AI) at its 2026 Global Partner Conference in New York. The plan focuses on integrating AI across its value chain, transforming smart devices into proactive home companions, and expanding its presence in AI, semiconductors, and smart energy. Hisense also aims to strengthen its global brand through long-term sports partnerships, including continued FIFA World Cup sponsorships. This strategy highlights Hisense's commitment to innovation and enhancing user experience with AI-powered products and services.

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