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Hi*Ball Energy launches in UK, offering a natural, zero-calorie sparkling energy drink alternative.

Market News
18 Jun 2026
Na
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Bullish
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Hi*Ball Energy, a sparkling energy water brand by Tilray Brands, has officially launched in the UK, available via Amazon UK and BrewDog.com. The drink contains natural caffeine, B vitamins, guarana, and ginseng, providing a sugar-free, calorie-free energy boost. It targets health-conscious consumers seeking functional beverages with natural ingredients, tapping into the growing UK market trend away from traditional sugary energy drinks. Hi*Ball debuted at the Barcode Festival and plans further expansion across Europe, the Middle East, Africa, and Asia-Pacific.

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