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Hi*Ball Energy launches in the UK, offering a sugar-free, natural caffeine energy drink.

Market News
18 Jun 2026
GlobeNewsWire
View Source
Bullish
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Hi*Ball Energy, a sparkling energy water brand by Tilray Brands, has launched in the UK, available via Amazon UK and BrewDog.com. The drink contains natural caffeine, B vitamins, guarana, and ginseng, with zero sugar, calories, or artificial sweeteners, catering to health-conscious consumers. This launch taps into the growing UK demand for functional, clean-label energy drinks as an alternative to traditional sugary options. Hi*Ball will debut at the Barcode Festival and plans to expand across Europe, the Middle East, Africa, and Asia Pacific.

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