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HERE launches 4th-gen WAKUKU vinyl plush series, expanding its creative IP globally

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09 Jun 2026
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HERE, a lifestyle IP brand, has launched the fourth-generation WAKUKU series called The Handicraft World of WAKUKU, featuring vinyl plush blind boxes inspired by handcrafted aesthetics and themes of repair and emotional healing. This new collection invites global collectors to engage in creative self-expression and co-creation, emphasizing mindfulness and the joy of handcrafting. The launch supports HERE’s broader global expansion strategy, with products available through MINISO stores worldwide and HERE’s official website, alongside plans to grow its IP portfolio with other original properties and collaborations.

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