
Herbal Dispatch has rapidly expanded its veteran-focused medical cannabis channel, increasing veteran registrations by 400% in Q1 2026 compared to 2025. This growth is fueled by targeted outreach and a concierge service model that simplifies insurance-supported access, leading to higher retention and predictable recurring revenue. The veteran channel now approaches an annualized sales run rate of $2.23 million, up from $675,000 in 2025, with expectations to reach $3.5-$4 million by mid-2026. The company plans to continue investing in this segment, leveraging its strong customer base and government insurance programs to sustain long-term growth.