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Heineken names Rafael Oliveira as new CEO starting October 2026 after global search

Company Fundamentals
23 Jun 2026
GlobeNewsWire
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Bullish
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Heineken N.V. announced Rafael Oliveira as its new CEO, effective October 1, 2026, following a unanimous decision by the Supervisory Board. Oliveira, currently CEO of JDE Peet's and appointed to lead Keurig Dr Pepper's global coffee business, brings over 20 years of leadership in consumer goods across global markets. His appointment aims to accelerate Heineken's EverGreen 2030 strategy and drive sustainable growth. The transition will be finalized at a shareholder meeting in August 2026, with Heineken's current executive team maintaining operations until Oliveira takes over.

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