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Home/News Feed/Hasbro launches AI Studio to license interactive AI versions of iconic characters.
HAS
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Hasbro launches AI Studio to license interactive AI versions of iconic characters.

Others
03 Jun 2026
Forbes
View Source
Bullish
pluang ai news

Hasbro has unveiled its new AI Studio, Sixth Wall, which creates interactive AI-powered versions of its iconic characters like Mr. Potato Head and Cobra Commander for licensing. This new 'behavioral licensing' model allows businesses to license not just character voices but their personalities and stories, targeting B2B partners such as theme parks and retailers. The initiative also aims to combat unauthorized AI use of Hasbro's intellectual property while compensating original voice talent. Hasbro plans to expand this AI character platform, called CharacterOS, which encodes detailed lore and personality traits for immersive interactions beyond traditional toys.

More News (HAS)

Brand Licensing Europe 2026 set for record exhibitor growth and visitor registration now open

Brand Licensing Europe 2026 set for record exhibitor growth and visitor registration now open

Brand Licensing Europe (BLE) 2026, scheduled for October 6-8 at Excel London, is poised to be its largest event yet with a 16% increase in exhibitors compared to last year. Following a record-breaking 2025 event that attracted over 11,000 visitors, B...

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