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Nike shares plunge over 9% after mixed Q3 results and weak sales forecast, hitting decade lows.

Company Fundamentals
01 Apr 2026
Finbold
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Bearish
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Nike's stock fell more than 9% in pre-market trading after reporting fiscal Q3 earnings that beat expectations but issued a cautious Q4 sales forecast, expecting a 2-4% decline versus analyst estimates of a 1.9% increase. The company also reported a 130 basis point drop in gross margin to 40.2%, signaling lower profitability per sale. Investor concerns are heightened by Nike's forecasted 20% revenue drop in China due to shifting consumer preferences toward domestic brands. However, North American wholesale revenue rose 5%, suggesting some regional strength. Nike's leadership remains confident in long-term growth despite near-term challenges.

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