Investment
Features
FeesSafety
Academy
More
Pluang+

Chocolate sales drop as high cocoa prices ease; makers turn to social media and premium products to win customers.

Market News
26 Jul 2026
CNBC
View Source
Neutral
pluang ai news

Chocolate sales have declined due to record-high cocoa prices driven by poor harvests and climate factors, but prices are now easing. Major Swiss chocolate companies like Lindt, Barry Callebaut, and Nestlé are responding by innovating premium products and increasing social media and influencer marketing to attract younger consumers. While cocoa prices have dropped significantly from their peak, companies are cautious about lowering prices but are expanding product ranges and marketing strategies to regain sales momentum. The outlook includes continued premium product focus and leveraging social trends to boost demand.

More News

Ring Protocol integrates Orbs tools for precise algorithmic trading on 4 major blockchains.

Ring Protocol integrates Orbs tools for precise algorithmic trading on 4 major blockchains.

Ring Protocol has integrated Orbs’ Layer 3 infrastructure to offer advanced algorithmic trading tools like decentralized limit orders and time-weighted average price orders across Base, Arbitrum, Ethereum, and BNB Chain. This upgrade allows traders t...

Protocol Fundamentals
Bullish
4 hours ago
Dogecoin longs surge as traders shift risk appetite from Bitcoin to higher-beta assets

Dogecoin longs surge as traders shift risk appetite from Bitcoin to higher-beta assets

Leveraged long positions in Dogecoin (DOGE) rose sharply in USDT-margined futures, while Bitcoin (BTC) and Ethereum (ETH) saw slight declines in long exposure, indicating traders are rotating risk toward more volatile assets. This shift is driven mai...

Market News
Bullish
4 hours ago
Bitcoin faces typical August losses, could drop to $52k amid record realized losses and strong long-term holder buying.

Bitcoin faces typical August losses, could drop to $52k amid record realized losses and strong long-term holder buying.

Bitcoin has historically seen an average drop of 19.38% each August since 2022, suggesting a potential fall to around $52,000 this year. Despite record realized losses reaching $1.37 billion in February 2026, long-term holders are accumulating Bitcoi...

Market News
Neutral
4 hours ago
Crypto remittances in El Salvador hit just 0.7% of $5B market five years after Bitcoin law

Crypto remittances in El Salvador hit just 0.7% of $5B market five years after Bitcoin law

Five years after El Salvador legalized Bitcoin, cryptocurrency remittances still account for only 0.7% of the country's $5 billion remittance market. In the first half of 2026, crypto remittances reached $35.4 million, up 39.1% from the previous year...

Market News
Bearish
5 hours ago
BitMart begins phased shutdown of its crypto exchange, halting trading by August 26, 2026.

BitMart begins phased shutdown of its crypto exchange, halting trading by August 26, 2026.

BitMart has initiated a phased shutdown of its global cryptocurrency exchange, stopping new registrations, deposits, and trading by August 26, 2026. The exchange cited operating conditions, market environment, and strategic direction as reasons but d...

Market News
Bearish
5 hours ago
banner-footerbanner-footer

Invest & Trade with
#1 Award-Winning Investment Super App