GoPro hires Houlihan Lokey to explore potential sale and strategic options amid unsolicited offers.

GoPro has engaged investment bank Houlihan Lokey to advise on a potential sale and other strategic alternatives after receiving unsolicited inquiries from various sectors including defense and consumer. CEO Nicholas Woodman emphasized the company's belief in its substantial unrecognized value and the goal to maximize shareholder value. The company and its board have not set a timeline or made decisions regarding any transaction and will provide updates only when appropriate. There is no guarantee that any deal will occur from this review process.