
GoPro has partnered with Yamaha Champions Riding School as its official camera, integrating GoPro cameras into the school's motorcycle training program. The cameras are used to film students multiple times per event, allowing detailed technique analysis to improve rider skills and safety. This partnership also provides GoPro with extensive exposure through ChampSchool's media channels, reaching millions annually. The collaboration emphasizes GoPro's role as a performance and education tool, not just a camera, and includes joint product development and event participation.