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Google cuts AI Plus subscription price to $4.99, doubling storage to 400GB, sparking US AI price war.

Market News
09 Jun 2026
TechCrunch
View Source
Bullish
pluang ai news

Google has reduced the monthly price of its AI subscription plan, Google AI Plus, from $7.99 to $4.99 while doubling the included storage from 200GB to 400GB. This move aims to attract more individual users and students by offering affordable AI features like video generation and AI research assistance. The price cut signals the start of a competitive pricing battle in the US AI market, following similar strategies in emerging markets like India. Experts predict this trend will commoditize AI infrastructure providers, potentially lowering margins for companies like OpenAI and Anthropic as price competition intensifies.

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