Google launches AI tools to automate ad bidding and budget pacing for Search and Shopping campaigns.

Google announced new AI-powered tools to automate ad bidding and budget pacing in Search and Shopping campaigns. These tools include journey-aware bidding, which tracks full lead-to-sale journeys to optimize ad performance, and an extension of Smart Bidding Exploration to capture more unique converting users. Additionally, upgraded budget pacing will better predict consumer demand to optimize spending without exceeding budgets. These features aim to help advertisers capture high-value opportunities more efficiently as AI-driven search ad spend grows.