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Film 'Dear You' explores qiaopi culture, earning 650M yuan and spotlighting Chinese migrant heritage.

Others
30 May 2026
Globe News Wire
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Neutral
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The film 'Dear You,' inspired by writer Chen Jiming's novel 'Home Letter' about qiaopi—handwritten letters and remittances sent by overseas Chinese migrants—has become a cultural phenomenon in China. Directed by Lan Hongchun, the movie grossed over 650 million yuan and received high praise for its emotional depth and portrayal of Chaoshan culture. The film and novel highlight themes of memory, loyalty, and emotional connection, bringing a once-niche cultural subject into mainstream awareness. This success reflects a broader appreciation of traditional Chinese values amid rapid modern changes.

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