MasterCraft names Charles Gerlach GM of pontoon segment to boost innovation and growth.

MasterCraft Boat Holdings appointed Charles “Chip” Gerlach as General Manager of its pontoon segment, overseeing Crest and Balise brands. Gerlach brings extensive marine industry experience and will focus on product innovation, dealer partnerships, and operational performance to drive growth. This leadership change aims to accelerate MasterCraft's pontoon portfolio expansion, with Gerlach succeeding Mike O’Connell, who moves to a senior operational role within the company. The move highlights MasterCraft's commitment to disciplined execution and long-term growth in premium recreational boats.