Gen Digital leads 2026 identity protection services with top scam prevention and family protections.

Javelin Strategy & Research's 2026 scorecard ranks Gen Digital as Best in Class for identity protection, highlighting its strong scam prevention, social media, and online gaming risk monitoring. Equifax and Allstate also earned Leader status for child identity theft protection and customer support. The report notes the market's shift from basic identity theft to broader cybersecurity and scam prevention, but gaps remain in predictive threat modeling and dark web cleanup. Providers face pressure to better communicate value as consumer investment softens amid growing digital risks.