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Gap shares fall 3.8% after Jefferies downgrades on Old Navy's weakening sales trends

Market News
12 Aug 2026
Proactive Investors
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Bearish
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Gap Inc shares dropped 3.8% following Jefferies' downgrade from "Buy" to "Hold" due to concerns over softening sales trends at its Old Navy division. Jefferies lowered the price target to $23, citing increased promotions, weakening customer survey metrics, and a 13% year-over-year drop in purchase consideration for Old Navy. Despite these concerns, Jefferies remains optimistic about the turnaround at the Gap brand itself, highlighting positive sales trends and successful new product initiatives. However, the brokerage no longer expects a low-single-digit percentage sales and EBITDA lift from these initiatives by 2027.

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