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B. Riley sees fuboTV shares rebounding with $18 target after 74% plunge, citing Hulu merger and ad tech gains.

Analyst Insights
27 Mar 2026
24/7 Wall Street
View Source
Bullish
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Shares of fuboTV have plummeted nearly 74% over the past year, hitting a 52-week low near $9.35. B. Riley initiated coverage with a Buy rating and an $18 price target, arguing the stock is oversold and the Hulu merger marks a key turning point. Early results show Pro Forma Adjusted EBITDA nearly doubled in Q1 2026, and the combined company is now the sixth-largest Pay TV service in the U.S. Key growth drivers include integration with Disney's ad server for higher ad revenue and an ESPN partnership boosting subscribers. While risks remain in integration and cash flow, B. Riley believes the stock has significant upside potential, expecting operating improvements and synergy realization to drive the price higher by end of 2026.

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