Frequency Exchange partners with Seed Group to expand digital health wearables in UAE and MENA.

Frequency Exchange Corp., a Canadian tech company specializing in frequency-based wearable wellness devices, has partnered with Seed Group, linked to Sheikh Saeed bin Ahmed Al Maktoum, to enter and scale in the UAE and MENA region. This partnership leverages Seed Group's regional expertise to navigate regulations and business opportunities, aiming to advance digital health innovations in the fast-growing UAE market. Frequency Exchange's flagship product, NIKKI, supports wellness areas like sleep and recovery, aligning with the UAE's interest in personalized health tools. The collaboration is expected to boost the adoption of digital wellness technologies and reinforce the UAE's role as a health innovation hub in the region.